The 76ers released their City Edition Uniform for the upcoming 20-21 season. I was the lead designer on this campaign creating everything from concept to completion. This campaign included jersey design, court design, merchandise, digital graphics, package design and print. This years uniform is based off of the iconic Philadelphia landmark, Boathouse Row. The jersey details the reflection that Boathouse Row shows at night as well as features the 76ers first black jersey since 2001.
Role: Lead Designer
Jersey Detail Shots
Social Media Graphics
Behind the Design Instagram Carousel
Special Edition Lenticular print card
Court Design
Influencer Interaction
