In honor of NBA legend Allen Iverson, the Philadelphia 76ers have unveiled their last sculpture on their 76ers Legends walk at their practice facility on April of 2024. To commemorate this achievement there was a sculpture unveil ceremony, an Allen Iverson theme night, and a limited edition 76 Originals hat series and Mitchell & Ness T-shirt.
Role: Lead Designer, Art Director, & Merchandise Designer
Photography & Video: Maggie Zerbe & Max Molina
76 Originals Merchandise line
76 Originals Photoshoot featuring WNBA player and Philadelphia Native Natasha Cloud. She is modeling the three custom hats as well as the custom Mitchell & Ness T-shirt.
76 Originals Promotional graphics
Instagram Carousel
Unveil Video
Mitchell & Ness in-arena pop-up shop
Sculpture Unveil Ceremony
Allen Iverson Theme In-Game Activations
