76 Originals, The Philadelphia 76ers merchandise line collaborates with Mitchell & Ness for the 2025-26 season to celebrate the return of the 76ers Hardwood Classic Black Uniform and the 25th Anniversary of the Eastern Conference Championship. This capsule included 3 drops, fully packed with t-shirts, hoodies, sweaters, jackets and more. Each drop pays homage to the 2000-01 76ers and the iconic roster of stars that still holds a place in the city of Philadelphia.
Role: Lead Designer, Art Director, & Merchandise Designer
Photography & Video: Maggie Zerbe, Andrew Kim & Max Molina
Drop 1
Honoring the Uniform itself that made an impact on the City of Philadelphia and 76ers basketball. Drop 1 highlights the iconic black and gold 2001 uniform and the marks from that era bringing Philly's fanbase back in time.
Promotional Designs
Sip & Shop Event
Drop 2
The Hardware Collection's goal is to honor the 2001 team and the achievements they made during the Eastern Conference Finals.
Promotional Designs
Influencer Paid Marketing
Custom Jackets with personalized pins were gifted to the 2001 76ers team during our 01 Reunion game.
Drop 3 coming soon...