To pay homage to a future 76ers legend, the Philadelphia 76ers curated and designed a beautiful experience for rising star Tyrese Maxey to walk through with his closest friends and family. This museum showcased 3 chapters, "The Journey," "The Impact," and "The Legacy" and each chapter highlighted Tyrese Maxey's game in a thoughtful and interactive way.
Role: Lead Designer, Art Director, & Set Designer
"Dear Tyrese"
As Tyrese enters his museum he will be first see a whole curated wall of over 200 letters hand written by fans of the Philadelphia area as well as video messages from Dawn Staley, Coach Cal of Kentucky University, Joel Embiid, and lastly a compiled video message from all members of Tyrese's family.
Chapter 1: The Journey
He will then enter a room of all curated items from his childhood, high school, and college days playing basketball. These were all items kept by Tyrese's family and displayed in a traditional museum layout.
Chapter 2: The Impact
In Chapter 2 Tyrese will be met by a special guest standing at our iconic Liberty Bell that is used during 76ers game days to kick off the game. This special guest and the one and only Julius Erving. Tyrese will then ring the bell to display an overwhelming amount of photographs highlighting his community service, his brand deal with New Balance Sneakers, and lastly his jersey sales.
Chapter 3: The Legacy
Julius Erving will then lead Tyrese to his final Chapter where he will see a series of career highlights with a dramatic ending of a "future" retirement banner hanging in the rafters falling for all to see. This completes his experience and we hear the 76ers anthem playing in the background.
